Writing Samples
AYO MATCHA - KEYWORD-RICH CONTENT
I created content for AYO Matcha based on their goal of becoming a trusted authority in the Wellness/Supplement space. This keyword-rich article was SEO-optimized to help AYO Matcha rise above competitors in search rankings. It was also written with their distinct, informative brand voice.
VOICE GUIDE - BARRON’S
I worked with Barron’s to hone their brand and develop a new voice guide for their marketing team and copywriters to use to refresh their website and product copy. View the voice guide here.
Podcast & Blog SERIES - ON MORNINGS
I was the editor and director of the “On Mornings” series, created in partnership with Hitrecord Productions and Medium. I edited the series, selected the pieces, and wrote the introductions to all six blog posts and podcast episodes.
BLOG - manhattan prep
I was a blog manger and contributing writer for Manhattan Prep’s blogs. All posts featured unique, thought-leading content and clear calls to action. Hosted on Wordpress. View a sample post here.
BlOG ARTICLE - HOLY CRAB
I wrote this blog article for my client Holy Crab to help them develop a long-tail keyword strategy and a substantive brand presence online. This article was SEO-optimized around a specific set of keywords to rise in the rankings on a specific topic.
AMAZON STORE PAGE - BOOK Sales
An Amazon Store page is a custom branded website on Amazon (also known as “A+ Content”) that allows brands to showcase their products in a deeper way that tells a story and increases sales. I created the copy for these store page products.
Book editor - “the body book”
I was the co-editor of THE BODY BOOK (2018), a collection of short fiction themed around “the body.” It was published and distributed worldwide. You can read more about the book here.
youtube - word of the day series
I helped developed the “Word Of The Day” YouTube series and wrote the series launch plan and language. The series has over 4 million views.